Outcall: pre-bookings only! no short notice available!
You must be logged in to view this content. Please click the button below to log in.Login
Online dating: The technology behind the attraction
Online dating or Internet dating is a system that enables people to find and introduce themselves to new personal connections over the Internet , usually with the goal of developing personal, romantic, or sexual relationships. An online dating service is a company that provides specific mechanisms generally websites or applications for online dating through the use of Internet-connected personal computers or mobile devices. Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based. Online dating services allow users to become "members" by creating a profile and uploading personal information including but not limited to age, gender, sexual orientation, location, and appearance. Most services also encourage members to add photos or videos to their profile. Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact. Most services offer digital messaging, while others provide additional services such as webcasts , online chat , telephone chat VOIP , and message boards. Members can constrain their interactions to the online space, or they can arrange a date to meet in person. A great diversity of online dating services currently exists see Comparison of online dating services. Some have a broad membership base of diverse users looking for many different types of relationships.
The adoption of technology has changed the way we connect and converse with others in our society and dating is no exception. How did your parents meet? Mine met on a double blind date in which my mother and father had mutual friends who introduced them. With the invention of social media it is difficult to imagine anyone going on a blind date again—why would they need to? We not only have a wealth of information on pretty much everyone only a click away but how and where we meet future partners is changing. Before the influx of online dating, meeting partners was pretty much resigned to work, through friends or out on a Saturday night.
While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market. Tinder globally popularized app-based matchmaking when it launched on iPhones in , and later on Android in By , Tinder had grown to 57 million active users across the globe and billions of swipes per day.
First Evidence That Online Dating Is Changing the Nature of Society
Not so long ago, nobody met a partner online. Then, in the s, came the first dating websites. A new wave of dating websites, such as OKCupid, emerged in the early s. And the arrival of Tinder changed dating even further. Today, more than one-third of marriages start online.